Automotive Repair Marketing For Higher Profits
Automotive Repair Marketing that brings in the high income fine car money customers makes everybody in the shop a happy camper.
Automotive repair marketing is a cutthroat, competitive business. I can remember back 20 to 25 years ago, before auto repair became so highly technical. I remember how my automotive repair marketing clients would complain…
But the big questions might be – does most automotive repair marketing work or not?
Do you sometimes feel that your auto service marketing is bringing in nothing but low income customers. Find out how to sell auto service to high income customers.
Most auto service shop owners and most auto service marketing providers think that selling auto service starts at the front counter. It does not. It starts with who walks through your door. How to sell auto service for higher profit? You start with auto service marketing that attracts the high income fine car money customer.
I don’t care how many customers you have standing at your front counter. If most of them are low income customers you’ve lost the battle even before you get started.
You can have the most beautiful auto service shop in the neighborhood. You can be diligent and work hard all day. You can hone your sales techniques and strive for the up-sale. You can be the most friendly and persuasive auto service writer in the world. But all you will hear is the word “NO”. Because you are trying to sell people with no money, work that costs a lot of money. You can’t make the sale if the person you are talking to has no money.
Does Your Current Auto Repair Marketing Company Offer You Exclusivity? If Not – You Could Be Working With A Double Agent!
This shop owner just found out that he is paying 2 to 3 times more per lead for his auto repair marketing direct mail than he thought – and – is getting only half to a third of the customers he thought he was paying for.
Auto repair marketing is the subject matter here. But in this article we will introduce a serious problem that could be drastically reducing your response rates. At the same time it could be increasing your “Per Lead Cost” at the same time – and you may not even know about it.
Is Your Current Auto Repair Marketing Company Also Your Biggest Competitor?
There are three kinds of Auto Repair Service Direct Mail Marketing and if you don’t know what they are – and how the wrong kind can hurt you – and you don’t understand how to apply the right one to your auto repair service shop – chances are 10 to 1 that you are using the wrong type of direct mail marketing for your shop. What does that mean?