Auto Repair Advertising That Increases Customer Loyalty
How To Get A First Time Customer To Return As A Full Price Customer -OR-
How Not To Miss The One Most Overlooked Factor Required For Customer Loyalty That Only Good Auto Repair Advertising Can Solve.
Auto Repair Customer Loyalty Comes From 3 Basic Things
1) You treat the customer like royalty.
2) You service their car like it just came back from the factory.
3) BUT THIS POINT IS THE BIG ONE! The customer has purchased a car he loves. Because he loves it, he is willing to take good care of it on a regular basis. And he has enough money to come back to you and pay full price for your services. This is the only way to make good money. This is when your auto repair advertising delivers the Prime Customer and the profits that go along with such customers.
But Here Is The Weird Part?? #3 Is Completely Overlooked. Completely overlooked because we start thinking about customer loyalty at the wrong moment. We think about it only after we have purchased and sent out our cheap auto repair advertising direct mail program. Then we complain that we get only low income customers who will not come back at full price. And – you make no money on them during the first visit either.
Most auto repair shop owners think that once they get a new customer in they will win them back with their great service and customer care. This is a complete fallacy. This is true only for fine car high income customers. They are the only ones who can afford to come back and pay full price. And – you’ll make more money on them during their first visit as well!!
Assuming you do treat your customers right – There Is One More Factor Far More Important Than Great Service And Customer Care. THE CAR THE CUSTOMER DRIVES AND THE CUSTOMER’S INCOME LEVEL.
Without high income the customer will drop you like a wet leaf. Then head off to the next shop that sends them a great coupon so they can save money.
- ONLY THE HIGH INCOME CUSTOMER CAN AFFORD TO BE LOYAL!
- Only the high income customer has the money to come back to you and pay full price.
- Only the fine car high income customer should be the target when you are advertising your auto repair shop through direct mail marketing.
- You are not Walmart – who can actually make money on low income customers due to massive volume. They do it through limited, simple auto repair services using low paid mechanics. And they sell stuff in the store while the customer is waiting. Plus, they do their advertising for the auto repair shop using TV, internet and print ads that you can’t afford to do.
- You however are a full bore auto repair shop, with highly paid, highly qualified staff. You absolutely must have high income customers to make a good income.
- You must start using a auto repair direct mail advertising that will bring in high income customers only. That is – if you want to increase your income – not just your car count.
- How do you reach such a customer? Through properly targeted and perfectly designed auto repair advertising direct mail.
THAT IS WHY ALL TALK ABOUT CAR COUNT ALONE IS UTTERLY MEANINGLESS!! Low RO average work may keep the lights on, but will never reach your income goals. Are you at the $1 million mark yet? The overwhelming majority of auto repair shops are not. Why Not? Not enough fine car high income customers.