Most auto service shop owners and most auto service marketing providers think that selling auto service starts at the front counter. It does not. It starts with who walks through your door. How to sell auto service for higher profit? You start with auto service marketing that attracts the high income fine car money customer.
I don’t care how many customers you have standing at your front counter. If most of them are low income customers you’ve lost the battle even before you get started.
You can have the most beautiful auto service shop in the neighborhood. You can be diligent and work hard all day. You can hone your sales techniques and strive for the up-sale. You can be the most friendly and persuasive auto service writer in the world. But all you will hear is the word “NO”. Because you are trying to sell people with no money, work that costs a lot of money. You can’t make the sale if the person you are talking to has no money.
The first step is getting the high income fine car money customer to bring their car to you. When you have high income auto service customers standing at your counter the up-sale becomes exceedingly simple. Why?
Because the high income fine car money customer cares more about their car than they care about the price. That’s how to sell auto service! And The DMV direct mail mailing list can help you find the right customer.
How to sell auto service to the low income customer? It is the toughest job a service writer will ever face. Why?
Because the low income customer cares more about the price than they care about their car, you rarely make the additional service sale. Read the bottom half of our Home Page to find out why.
That is the difference between the low income and the high income customer. It has been that way since the automobile was invented. It is still that way today. It is this difference that makes selling auto service easy or impossible.
Your auto service marketing – is the single most important element – that will decide the income level of the person you are trying to up-sell at your front counter. Your auto service direct mail marketing is the tool that brings in the new customers.
Low income or high income customers are determined by your direct mail design and the mailing list you select. Cheap, fast and easy direct mail attracts cheap, fast and low income customers. On the other hand – Class attracts class.
YES – Better profits are found in good auto service management. That is a necessity too. But if you don’t start with great auto service marketing that delivers high income customers, the greatest management in the world cannot save you from low RO average sales.
It is through specialty auto service marketing that you will win this battle. Specialty meaning targeting the high income fine car money customer only.
You do this by mailing to high income leads only – not carrier route saturation mailings where you will still get low income leads no matter what the median income level is.
The word MEDIAN, means middle. If you have a $60,000 median income in a given carrier route, that means that half of your homes will have incomes of $60,000 and above. The other half will have incomes of $60,000 and below. You can still get large numbers of low income customers from carrier route saturation mailings.
Yes – this kind of marketing is cheap – But only on the front end. What you lose in high RO averages on the incoming side can be 10 times higher incomes over a period of several years than the pittance you save on the front side.
Or you can hit that high income customer – the very best way, by make, model year mailing lists. This way, you are getting the exact car and customer you desire most.
We can link the perfect customer to your auto service marketing through the DMV list. This can precisely deliver your high income fine car auto service customer by attaching the car owner to their car.
First Priority. So, at the very beginning, when you just start thinking how to sell auto service a better way. You must first address the subject of your auto service marketing. Because it is your auto service marketing direct mail that will determine how large a sale you will be making from each customer.
How To Sell Auto Service For Higher Profit – Conclusion.
You start by making sure your auto service marketing is designed specifically for and mailed to the high income customers ONLY.
That often means that such a design will actually cull out low income customers while attracting high income customers at the same time. This is done by – NOT sending your auto repair direct mail marketing to the low income customers. Why waste the money?
But if some low income people do get your card, fear not. The design of the Ad-Card direct mail marketing postcards has great appeal to the high income customer, but will have no appeal to low income customers.
Find Out Right Now How To Sell Auto Service Starting With Priority One. Your Auto Service Direct Mail Marketing That Attracts High Income Fine Car Money Customers. You’ll be amazed at the difference in your bottom line.
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