Better Auto Service Marketing Brings In Better Customers
So, says the auto shop owner, better auto service marketing brings in better customers, does it? I have been doing auto service direct mail marketing for years. They all seem to be giving me the exact same results. Every auto service marketing company in the business tells me the same thing. That their auto service marketing direct mail work better than any of them, but they all seem to be the same.
Let’s Answer This Question. What Does It Mean When You Say – Our Auto Service Marketing Direct Mail Programs WORK – or - WORKS?
Does WORKS mean – it brings in lots of cars?
Does WORKS mean – it brings in high income fine car money customers?
If WORKS means Lots of Cars, you are simply doing what every other auto repair shop in town is doing. You are getting your mere segmented share of the low income, low profit customers. That’s what 90% of all general repair auto service shop marketing consists of.
If WORKS means high income fine car money customers, you are one of the chosen few. You are either doing over a million dollars per year, or are well on your way.
There Are Two Types Of Customers
Your Auto Service Marketing Can Pull In
Customer Number One – The Low Income Customer. They Care More About The Price Than They Care About Their Car.
This customer is not a source of income for you. They are usually a source of aggravation. Lots of time spent on the phone looking for prices. The ones who will write the worst reviews about you. The ones that will send their cheap friends over to get the same cheap special deal they got. The ones you can’t up-sell to the hundreds of dollars of safety repair work they need. The ones who don’t come to you for scheduled maintenance. The ones who don’t come back for an oil change unless you send them another money losing coupon. They respond to cheap, coupon slathered, saturation auto service marketing direct mail.
In Short – The Auto Service Marketing Customer you like to avoid like the plague.
The funny thing is, that most auto service marketing is (often unwittingly) designed to attract and is being sent to these very people.
Customer Number Two – The High Income Fine Car Money Customer
This is the holy grail of all auto service marketing customers. Finding the vein of gold in the mine. The oil gusher coming out of your drilling rig.
When this customer pulls into your driveway with a fine car and the money that goes with it, you know your auto service marketing direct mail is working.
In fact, the only way to increase your profits in the auto repair business, is to use auto service marketing direct mail that will attract the high income customer. All else is simply pushing sand. How are you doing?
But Where Do I Find Auto Service Marketing That Will Attract The High Income Customer?
At Motor Service Marketing. 29 years of perfecting the delivery of the High Income Customer.
Call us right now to see if your auto service marketing geographical territory is open for our Ad-Card direct mail marketing program. If it is not, we can’t work with you. If it is open, we will give you a free market analysis and a quote for doing our auto repair direct mail marketing and maybe even a web site if you are in the market for a new one.
Call us right now with your toughest questions. After 29 years, you’ll be surprised at what we can do for you. 800-428-0286