Zed Daniels

About Zed Daniels


I flunked 5th and 7th grade. Went to summer school most every summer during high school and college. Got kicked out of college because of bad grades, fought my way back in. (It was either that or Viet Nam.) I left 4 years of college just 8 hours short of my degree. School was not my thing.

At last, something I enjoyed. 1972, first job out of college, Stewart-Warner corp. Chicago. Started as product specialist in the Alemite division. Transferred to the instrument division as youngest regional sales manager in company history in just 3 years, even with 9 months active duty in the Navy in the middle. The gasoline was already in my blood.

My Dad, pulled me away from all that to watch him develop the Mr. Coffee marketing plan. Joe Dimaggio helped us sell $49.95 coffee makers up against $14.95 percolators, and we captured 50% of the coffee maker market at its peak. The greatest success story in the history of the housewares industry at that time. Then we turned around and did it again with the La Machine Food Processor, taking 45% of the food processor market away from Cuisinart. It was magnificent times.

1984 - we moved to Houston to start a family business. 4 retail stores in major malls, a brother in each store, I was general manager. I hated it and got out within several months to go back to my first love, advertising. But while in retailing I learned something. We were bombarded daily with advertising salesmen, who knew absolutely nothing about advertising. They were simply trained on how to sell their product - but their advertising strategy, approach and content broke every rule in the book. I saw a niche and jumped in.

With a wife, 2 boys and $10,000 Dad gave me to get started - I jumped into the hellish world of small business ownership. I started my own advertising business working with small companies, but using the tested and proven advertising methods I learned on the national level.

Within weeks I visited with a guy who was a local printer who had seen some of my materials. In our meeting at his print shop I told him what we did, how we did it and why. He literally jumped up from his chair, ran into the press room and stopped the press. I asked him why he did it and he said, "After what you just told me, the advertising post card I am running for my auto shop friend won't work!" He was a man of integrity. He made a call and we went to see his friend.

It was a 3 bay shop with an RO average of about $80. The owner told me, "Zed, I am tired of bringing people in who just take advantage of our coupon but won't do any other repairs, even though some of their problems are serious safety issues. I want to bring in people with money!"

I said, "I can help you with that," and the first auto service marketing Ad-Card was born in 1984. We took his RO average from $80 to over $245 in just a matter of several months and filled his shop with Prime Customers - customers with nice cars and the money to spend on them. In a couple years he moved into a brand new shop with 8 bays, and today he has the most beautiful shop in Houston, with 20 bays, staffed with all Master Techs and is doing well over $2 million in sales.

Well That Was It! Auto Service Marketing Was My Niche

Today, we have independent auto service clients across the country, each one with Ad-Card exclusivity in their local market so we can pull out the Prime Customers for them, and them alone. Fully integrated advertising programs from direct mail to web site design and search engine management, all created to bring in the customer with money. That's all we do, and we do it very well.

Dad taught me the art and science of advertising and showed me how to attract customers with money. I applied it to auto service, and the history is still being made for shop owners with the wisdom and guts to try something different.

Thanks Dad! - Zed Daniels

Auto Service Marketing Can Form The Attitude Of Your Shop

Auto Service Marketing Can Form The Attitude Of Your Shop
You Can’t Sell A $800 Brake Job To A $50 Pocket!

HiRes 300x300 Auto Service Marketing Can Form The Attitude Of Your Shop

Yes – your auto service marketing is just that important. You, your employees and your families can be excited about your business or upset. The difference? High income or low income customer response to your auto service marketing direct mail decides how much you make.

YES – your auto service marketing can form the attitude of your shop. Here’s how it works.

Have you ever seen that TV show about the guys on the crab boats? How dangerous and exhausting the work is. After watching it for a while I started to notice a trend.

Some boats had great crews, working hard together, joking around, helping each other out. A wonderful team.

Other crews however were always angry. The men were constantly complaining, arguing and sometimes even fighting.

What was the difference?

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Better Auto Service Marketing Brings In Better Customers

Favorite Woman Cut Corrected Contrasted 173x300 Better Auto Service Marketing Brings In Better Customers

High income customers are attracted to high image, comfort zone auto service marketing, not coupon slathered saturation mailings.

Better Auto Service Marketing Brings In Better Customers
So, says the auto shop owner, better auto service marketing brings in better customers, does it? I have been doing auto service direct mail marketing for years.   They all seem to be giving me the exact same results. Every auto service marketing company in the business tells me the same thing. That their auto service marketing direct mail work better than any of them, but they all seem to be the same.

Let’s Answer This Question. What Does It Mean When You Say – Our Auto Service Marketing Direct Mail Programs WORK  – or - WORKS?

Does WORKS mean – it brings in lots of cars?

Does WORKS mean – it brings in high income fine car money customers?

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Auto Repair Direct Mail Marketing The Five Biggest Problems

Auto Repair Direct Mail Marketing The Five Biggest Problems 

2013 lexus GS photo 088 300x199 Auto Repair Direct Mail Marketing The Five Biggest Problems

Call Motor Service Marketing when you want your auto repair direct mail marketing to bring in the high income customer. That’s our specialty.

See if you don’t agree with these auto repair direct mail marketing the five biggest problems. After 29 years of designing ultra upscale auto repair direct mail marketing postcards, I have seen it all.

I have been to auto repair shops
all over this country, done marketing training meetings at 20 groups and local ASA events with countless shop owners. I have seen the devastation that cheap auto repair direct mail marketing can cause by bringing in low income customers who keep you busy, but return no profits.
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Auto Repair Direct Mail Marketing Dirty Little Secret

Auto Repair Direct Mail Marketing Dirty Little Secret

The Other Side Of Auto Repair Direct Mail Marketing They Don’t Want You To See.

Angry Auto Shop Owner3 201x300 Auto Repair Direct Mail Marketing Dirty Little SecretGuess what I just found out? Says the angry auto shop owner. It seems that you sold me your auto repair direct mail marketing program at full price for my geographic area. Then you turned around and sold the same program to two of my direct competitors. You are sending their cards to the exact same homes you are sending mine. And, you are charging them full price!? Well isn’t that nice for you to make 3 times the profit at my expense! I thought I hired you to BUILD MY BUSINESS, not to fatten your own wallet with my money. We’re done as of right now! 

 

An auto repair marketing company that does not offer you exclusivity does not have your best interest at heart. Sure they give you the big strategy speech. Sure they go through the motions as quickly and cheaply as possible, but in the end, chances are, they will make more money than you will. If you make any at all.

This could be happening to you right now! This is what can happen when your auto repair direct mail marketing company doesn’t give you EXCLUSIVITY!

Does Your Direct Mail Company Give You Exclusivity? I’ll bet you don’t even know, because they will never discuss it with you. If they did, you wouldn’t purchase their program!

If they are not giving you exclusivity, you could be paying 2 to 3 times more for your cost per lead than you thought you were paying. And getting only 1/2 to 1/3 of the leads in your area. Add that to the price of your “Low Cost Auto Repair Direct Mail Marketing Program!”

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Auto Repair Direct Mail Marketing Is Only As Good As Your Mailing List

Auto Repair Direct Mail Marketing Is Only As Good As Your Mailing List

If you are a specialty auto repair shop looking to do auto repair direct mail postcard marketing by car make, model and year, there is only one completely reliable mailing list you can buy. The DMV List, auto repair direct mail marketing mailing list.

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