Auto Service Marketing Can Form The Attitude Of Your Shop
You Can’t Sell A $800 Brake Job To A $50 Pocket!
Yes – your auto service marketing is just that important. You, your employees and your families can be excited about your business or upset. The difference? High income or low income customer response to your auto service marketing direct mail decides how much you make.
YES – your auto service marketing can form the attitude of your shop. Here’s how it works.
Have you ever seen that TV show about the guys on the crab boats? How dangerous and exhausting the work is. After watching it for a while I started to notice a trend.
Some boats had great crews, working hard together, joking around, helping each other out. A wonderful team.
Other crews however were always angry. The men were constantly complaining, arguing and sometimes even fighting.
What was the difference?
High income customers are attracted to high image, comfort zone auto service marketing, not coupon slathered saturation mailings.
Better Auto Service Marketing Brings In Better Customers
So, says the auto shop owner, better auto service marketing brings in better customers, does it? I have been doing auto service direct mail marketing for years. They all seem to be giving me the exact same results. Every auto service marketing company in the business tells me the same thing. That their auto service marketing direct mail work better than any of them, but they all seem to be the same.
Let’s Answer This Question. What Does It Mean When You Say – Our Auto Service Marketing Direct Mail Programs WORK – or - WORKS?
Does WORKS mean – it brings in lots of cars?
Does WORKS mean – it brings in high income fine car money customers?
Auto Repair Direct Mail Marketing The Five Biggest Problems
Call Motor Service Marketing when you want your auto repair direct mail marketing to bring in the high income customer. That’s our specialty.
See if you don’t agree with these auto repair direct mail marketing the five biggest problems. After 29 years of designing ultra upscale auto repair direct mail marketing postcards, I have seen it all.
I have been to auto repair shops all over this country, done marketing training meetings at 20 groups and local ASA events with countless shop owners. I have seen the devastation that cheap auto repair direct mail marketing can cause by bringing in low income customers who keep you busy, but return no profits.
Auto Repair Direct Mail Marketing Dirty Little Secret
The Other Side Of Auto Repair Direct Mail Marketing They Don’t Want You To See.
Guess what I just found out? Says the angry auto shop owner. It seems that you sold me your auto repair direct mail marketing program at full price for my geographic area. Then you turned around and sold the same program to two of my direct competitors. You are sending their cards to the exact same homes you are sending mine. And, you are charging them full price!? Well isn’t that nice for you to make 3 times the profit at my expense! I thought I hired you to BUILD MY BUSINESS, not to fatten your own wallet with my money. We’re done as of right now!
An auto repair marketing company that does not offer you exclusivity does not have your best interest at heart. Sure they give you the big strategy speech. Sure they go through the motions as quickly and cheaply as possible, but in the end, chances are, they will make more money than you will. If you make any at all.
This could be happening to you right now! This is what can happen when your auto repair direct mail marketing company doesn’t give you EXCLUSIVITY!
Does Your Direct Mail Company Give You Exclusivity? I’ll bet you don’t even know, because they will never discuss it with you. If they did, you wouldn’t purchase their program!
If they are not giving you exclusivity, you could be paying 2 to 3 times more for your cost per lead than you thought you were paying. And getting only 1/2 to 1/3 of the leads in your area. Add that to the price of your “Low Cost Auto Repair Direct Mail Marketing Program!”
Auto Repair Direct Mail Marketing Is Only As Good As Your Mailing List
If you are a specialty auto repair shop looking to do auto repair direct mail postcard marketing by car make, model and year, there is only one completely reliable mailing list you can buy. The DMV List, auto repair direct mail marketing mailing list.