Auto Repair Direct Mail Marketing Dirty Little Secret
The Other Side Of Auto Repair Direct Mail Marketing They Don’t Want You To See.
Guess what I just found out? Says the angry auto shop owner. It seems that you sold me your auto repair direct mail marketing program at full price for my geographic area. Then you turned around and sold the same program to two of my direct competitors. You are sending their cards to the exact same homes you are sending mine. And, you are charging them full price!? Well isn’t that nice for you to make 3 times the profit at my expense! I thought I hired you to BUILD MY BUSINESS, not to fatten your own wallet with my money. We’re done as of right now!
An auto repair marketing company that does not offer you exclusivity does not have your best interest at heart. Sure they give you the big strategy speech. Sure they go through the motions as quickly and cheaply as possible, but in the end, chances are, they will make more money than you will. If you make any at all.
This could be happening to you right now! This is what can happen when your auto repair direct mail marketing company doesn’t give you EXCLUSIVITY!
Does Your Direct Mail Company Give You Exclusivity? I’ll bet you don’t even know, because they will never discuss it with you. If they did, you wouldn’t purchase their program!
If they are not giving you exclusivity, you could be paying 2 to 3 times more for your cost per lead than you thought you were paying. And getting only 1/2 to 1/3 of the leads in your area. Add that to the price of your “Low Cost Auto Repair Direct Mail Marketing Program!”